LONDON A half-hour or suitably after Tottenham Hotspur had edged out Manchester City in the first leg of their Champions League quarter-final, the club's other stadium was all but empty.A handful of fans remained, gazing out at the field, not quite ready to leave. Most of them had arrive to see Son Heung-min.The South Korean has long been an icon to those fans but, in Europe, it is different. There has never been any doubt more or less his talent, but it was not until those few weeks when he went supernova - that England, and Europe, started to afford Son the star treatment: the adopt whose absence is worth fretting over, the performer who might lead his team to the Champions League title.On the hours of daylight of the supreme adjacent to Liverpool in which he might paste his area as a global superstar, it is worth asking why.In the summer of 2013, Bayer Leverkusen was terse of a main sponsor. That June, at a cost of a club-record 10 million (S$15.4 million), the German team signed Son from Hamburg. In August that year, Leverkusen inked a three-year settlement when LG, the South Korean electronics firm, when Son becoming a brand ambassador. European football has long seen players from East Asia as one of two things. One is, essentially, a exaggeration not usefully of winning the hearts and minds of the gigantic audience to hand in Japan, South Korea and, especially China, but of attracting sponsors from those markets, too.The other sharpness is, perhaps, best illustrated by the combat of Park Ji-sung, the former Manchester associated midfielder.ROLE MODELSThere is a exaggeration of looking at Korean or Japanese players that is the construction of an Asian masculine subject through the lens of the stereotype of the 'obedient citizen'.LIM HYUN-JOO, sociology lecturer, upon the customary ways Asian players are viewed in Europe."Park was seen as a good performer in England but, in many ways, he was invisible," said Lim Hyun-joo, a senior lecturer in sociology at Bournemouth University. "I was astonished by the reception in Korea: all the people went insane for him. It was a supreme contrast."Park spent seven years at obsolete Trafford, and was held in high veneration by both fans and his manager, Alex Ferguson. Park's virtues were not necessarily similar to his talents, though: He was cherished for his industry, his energy, his discipline. He would often be tasked when man-marking the opposition's biggest threat.It was a combat scrutiny of how Europe views Asian players: they might sell jerseys, tickets and promotion deals off the arena but, upon it, they are - first and foremost - good workers."It is the idea of the model minority," Lim said. "The coverage of Son that I've log on has focused a lot upon his difficult work, his discipline, his filial piety."It is not necessarily conscious, not a deliberate attempt to devalue him. But there is a exaggeration of looking at Korean or Japanese players that is the construction of an Asian masculine subject through the lens of the stereotype of the 'obedient citizen'."Almost 10 years ago, Apertura Sports noticed a gap in football's transfer market. More and more German clubs were hoping to win fans and commercial promotion in Japan, South Korea and China.The quickest route to a gigantic other audience seemed to be importing a player, a local hero, but few teams had the familiarity or realization to recruit when much confidence. Apertura granted to be the bridge.With a Mandarin-speaking scout, Apertura set out to find Chinese players, but found two Koreans instead. It pitched them to German clubs, but the reaction was hardly effusive."A lot of clubs were not in fact responsive," said Johannes Graf Strachwitz, one of Apertura's co-founders. "They kind of waved the idea of signing Koreans off."Europe's scepticism more or less Asian players - that they were either good workers, or highly-paid billboards - was deep-seated.In 2003, Lee Young-pyo, a star of the Korean 2002 World cup squad, associated the Dutch team PSV Eindhoven, along when Park.Lee knew he had the faith of his coach: PSV's Guus Hiddink had, after all, guided that South Korea team to the World cup semi-finals."He knew me well," Lee said. "However, my teammates had exchange thoughts more or less me."By his own estimation, it took him a year or suitably to win them over."I had to twist the stereotype of an Asian player, and it took quite a get older to prove my realization to my fellow teammates," he said.The stereotype persists, though. Even now, Apertura finds that clubs have a "specific idea" of the type of performer they might find in Asia."They see them as dedicated, reliable, hard-working, respectful of older people, and never a trouble for a coach," Strachwitz said.In Son's case, of course, that is all true, but it does not start to realize justice to the full range of his abilities as a player.The longer he demonstrates that, the more likely it is that clubs will start to disregard it, that they will see in Korea and Japan not just for disciplined and well-behaved workers, but for potential superstars, too.Son is nevertheless subject to the stereotype. In time, he may nevertheless be the man to break it.NYTIMES
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